Spotify is looking to gain more paid subscribers in 2015.
The streaming music service currently has a holiday promotion available until December 31st, that allows customers to use the Premium plan for 3 months at a greatly reduced price of just 99 cents.
Spotify Premium is the company’s top-tier plan that allows users to download music for offline use, stream while on their mobile devices, and listen without the interruption of advertisements. The regular price of the service is $9.99/month, therefore the promotion is a significant drop in price for new and existing users who have never subscribed to the Premium plan or previously used a free trial.
Spotify currently has more than 12.5 million paying subscribers, and 50 million active users.
Do you feel a promotion such as this will entice users to subscribe? Leave us your thoughts below.
If you are interested in the 3 month deal, click here.