Rita’s new video is stunning and takes you on a new journey into the world of Rita Ora. Utilizing simplicity and sparsity, Rita is able to captivate and intrigue.
“I Will Never Let You Down” is the lead single from her new album. It is a slight departure from her earlier work as it feels more feminine and warm. It really makes you a fan of her very quickly.
The upbeat track, produced by Calvin Harris works nicely with the uplifting lyrics and creative nature of the Francesco Carrozzini directed video. From black and white images to simple choreography, this experience is sure to become a classic one.