3D Systems, a technology firm that specializes in 3D printing, has appointed recording artist, entrepreneur, and philanthropist will.i.am as their Chief Creative Officer.
According to 3D Systems, will.i.am will be expected to “inspire, shape and drive all of 3DS’ initiatives to mainstream the use of 3D printing through major collaborations with creative brand partners, innovative global campaigns and educational grand challenges designed to grow the popularity of 3D printing.
“3D printing lets you get involved, be a part of the creative process and the story of the items you make,” said will.i.am, Chief Creative Officer, 3DS. ”For me it’s a dream come true to work with 3DS, the company that invented 3D printing and launched an entire platform that all other industries depend on. I am so thrilled to begin to fuse my creativity and experience with the technology that is poised to change how we create, make and express ourselves.”