Russell Simmons is on the move, as usual. He has partnered with Greycroft Partners and secured $5 million for new funding.
All Def Digital serves as a platform for musicians, artist, comedians, poets and news. This new venture will enhance and expand the company’s multi-channel network and operations.
Earlier this year, ADD started a new artist collaboration with Samsung to elevate the platform for new artists, introducing 52 artists over a 12 month period.
Greycroft partner Mark Terbeek, who will join ADD’s board of directors says “When it comes to nurturing and introducing global audiences to new art forms and new artists, Russell is a one-of-a-kind visionary,” says. “He is a prolific entrepreneur who has been very methodically building an outstanding platform and team at All Def Digital.”
“Mark Terbeek and Greycroft were the first to see the disruption of traditional media models caused by the collision of online video and the social web,” says Sanjay Sharma, president and COO of ADD.
Russell Simmons is no stranger to taking on new ventures. We are excited to see how this unfolds.