POWER MOVES: LYOR COHEN TEAMS UP WITH TWITTER TO FIND NEW SUPERSTARS

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Lyor Cohen, former Def Jam President and former Chairman of Warner Music Group, delivered a keynote speech during the 2014 Midem Conference in Cannes, France. Cohen announced that his independent label venture, 300, will partner with Twitter to develop A&R tools that will benefit the whole music business.

“In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent,” Cohen said. “If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.”

This partnership makes sense, as Twitter has recently made strides to position themselves in the music business, and Cohen’s goals are to introduce a creative hub connecting artists, managers, agents, and fans.

Check out Cohen’s full keynote speech below and let us know your thoughts.

 

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