Power Moves: Beats Music to Launch January 21

2013 saw a decrease in digital music sales for the first time in history. It’s no secret that people are downloading less, opting to use streaming programs instead of downloading music and albums that usually go forgotten in about a month’s time.

We’ve known for a while that Beats CEOs Jimmy Iovine and Dr. Dre were developing plans to compete in the digital streaming market, and now we get official word that the Beats Music platform is set for a U.S launch date of January 21. The online subscription service will of course be entering the arena of Spotify, Pandora, and iTunes Radio, confident that the proven know-how of their audio technology circuit and commitment to aesthetics will once again propel Beats above the competition.

According to chief executive Ian Rogers, the success of Beats Music will hinge on an authenticity that competitors aimlessly attempt to reach through computer algorithms and big data. This new venture, in conjunction with the philosophy of the Beats brand, will pride itself in understanding music in a way that is still human and informed by people who actually work in the music space.

For $10 a month, subscribers will have access to more than 20 million songs, with playlists to keep life easy. Beats Music has licensing deals with the same record labels as its competitors, so we can expect the same access and privileges, with one of its most highlighted features being its taste driven ability to select the perfect songs for its users.

“What song comes next is as important as what song is playing now.” – Jimmy Iovine

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