POWER MOVES: ALICIA KEYS PARTS WAYS WITH BLACKBERRY

alicia-keys

According to Mashable.com, Alicia Keys and Blackberry will part ways as of January 31, 2014. This comes exactly one year after Keys was announced as the Global Creative Director for the company.

Keys was bestowed with the Creative Director title in January 2013, particularly to help promote the highly anticipated Blackberry 10, which sold poorly, and forced the company to take a nearly $1 billion writedown on unsold devices.

“BlackBerry and Alicia Keys have completed our year-long collaboration,” the company said in a statement provided to¬†Mashable. “We have enjoyed the opportunity to work with such an incredibly talented and passionate individual.”

With the popular demand of smartphones, particularly the Iphone, Blackberry has been struggling for the past few years.

Will Blackberry ever be on top again? Let us know your thoughts below.

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